Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
Strategic Partnerships
Strategic Partnerships
Strategic Partnerships
Strategic Partnerships
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Lessons for Success
Lessons for Success
All-in-One Marketing Platform
Also, it will be one of the few that end up being shared within the communities that I work with (musicians) and is often the go-to piece of software that they …
Lessons for Success
You will quickly learn how to build, edit and write solid emails for your campaigns, and also build up your …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Critical Ecommerce Features
Mailchimp Audience Management
All-in-One Marketing Platform
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Lessons for Success
Mailchimp Audience Management
All-in-One Marketing Platform
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Mailchimp Audience Management
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2582)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(1-25 of 197)In my opinion, It’s changed since the Intuit acquisition
- API integration within a vast ecosystem of applications
- Flexible contact customizations
- Campaign performance and subscriber open/click through reporting
- Email template design on free plan is very limited
- Commercial starter plans are very cost prohibitive
- Features that were freely available were taken away over time and made paid capabilities
- Easy overview of campaign results
- Drag and drop function to build EDM's
- Easy to invite others from your company to create their own profiles and collaborate
- Great overview of campaigns in the campaign calendar
- Formatting pasted text from another source when building an EDM can be glitchy. I currently have to reformat the whole block of text to something else completely and then back to the font and point size I want.
- The line/space block in EDM builder isn't reliable. I always have to send many test emails to myself to check how big the space is between modules and adjust then send again.
- The landing page builder is good but sometimes hard to get right in terms of size of images and spacing. Especially the footer.
Jack of All Trades That Gets the Job Done
As of now, we use Mailchimp for its list management, signup forms, welcome emails, and basic newsletters.
- Easy to use
- Generous free plan
- Pretty campaigns and templates
- Too many features
- Scope far beyond email marketing
- Pricey for small campaigns
User-Friendly Email Marketing
- Free to use
- Robust Automation
- Simple Interface
- Detailed Analytics
- Customer Segmentation
- Limitation on advanced features in free plan
- Lacking customer support
- Learning curve
Great tool
We can deliver mail with our design to a database that we can filter into different audiences.
- easily integrates HTML design we have created
- custom templates saving
- campaign setting is user friendly
- segmentation
- Contact import from CVS or Excel files as fields don't match that easily
- Add features for free or low-price plans
- IA to import contacts smartly
If you need to have an organized database to send emails to regularly.
If you seek design flexibility.
If you want robust analytics.
INAPPROPIATE
If your budget is too low
If your database can be handled manually (as per its small size)
No Frills Mailchimp Handles the Basics Well
Mailchimp is a rock-solid performer in the basic functions of getting a newsletter into subscriber email boxes, which is all we use it for, and that's why we haven't really considered alternatives in so long.
- Basic contact management
- Fulfillment
- Basic, one-click poll functions
- The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
- Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
- I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
- I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Integrating with top companies in different space would be a no-brainer. When I briefly tried one of MC's competitors, I was stunned to see it offer a one-click import into WordPress. Automatically publishing to social media would also be a nice benefit.
Mailchimp for Small Groups
- Manage mail lists, opt ins and opt outs
- Provide basic deliverability reporting and allow for resends
- Is really easy to train a basic user
- There isn't a lot of flexibility in templates - so sometimes we have to be creative to make them work
Mailchimp is the best email marketing tool for beginners.
- Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
- Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
- Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
- I have not faced any issues with Mailchimp recently. But, when I just started out with them the main issue that I had faced was that they simply banned my account thinking that I was a spammer. I could not get in touch with them and there was no way that I could have my business email which I had purchased up and working with them. I am not sure whether this should be categorized as a negative point but nevertheless, I thought I'd mention it.
- Another area where Mailchimp could improve is that they don't have a good plugin for WordPress. We need to rely on third party shady plugins which do a better job and at the end of the day, this is not good practice considering website security.
- Lastly, they are now getting into all sorts of other features such as CRM and what not, they are not keeping things focused and simple. They could improve in this area by making the portal a little more intuitive of the added capabilities of the platform.
Mailchimp for Church Use - Highly Recommended
- Email Formatting
- Contact Management
- Product Usages Walkthroughs
- "Send To" Contact Selection
- Campaign Search Feature
- Format new templates
- Create an audience and save for later
- Include links to social pages that are always there for me
- Add images, buttons, headers, footers, links and more
- A report of users that have unsubscribed
- Additional emojis
Rethink your pricing and I would look at buying this but it's too expensive for a small business
- Free mailing list
- Setting up forms
- I find it hard to navigate
- The automation is fiddly
- The mailing list is difficult to navigate
- They used to be good then they changed to being really expensive
Mailchimp: Your go-to platform for online E-Mail Marketing!
However, it also has a few downsides. The confusing interface makes it a bit difficult to create a quick workflow. This becomes especially apparent when you want to send out a full campaign quickly. Also, the overall design looks a bit dated, especially in 2023. Even though it has everything you need, from email designer, campaign editor and contact list is present and working perfectly, it feels a bit like working with older software.
If you can look past this, you are presented with a solid piece of email marketing software that will help you to create valuable connections with your clients.
ou will not be disappointed for sure.
As an extra, if you are a small company, helping clients to create their email marketing campaigns, Mailchimp has a solid way of connecting them with your account, so you can manage everything that is agreed with your clients.
- As a client portal to guide them with marketing emails
- As a solid CRM system
- As your main marketing email software to connect with future clients.
- The design is a bit outdated. Not a big problem per-se, but it sometimes feels a bit out of place in 2023
- Some functionalities are a bit hidden in the menus. Even when you think you know where they are, it still feels counter intuitive to have to look for them.
Especially the free version gives you a good overview of the possibilities of everything that you might need to get started with online marketing.
Once everything is setup properly, you will not be disappointed and will be using this great piece of software will guide you for years in your online work.
Get Your Busy Marketing Team's Time Back with Mailchimp
- Clean designs
- Organize marketing campaigns in one place
- Schedule email blasts
- Add or remove email addresses from campaign
- Targeted marketing
- Templates and being able to reuse your own work
- Lacks a dark mode for users when setting up campaigns
- Lots of options but can be overwhelming to find the specific ones you want
- Lack of transparency on where AI-created materials come from
Great Choice for Email Marketing
- Segmentation
- Email Marketing
- Landing Pages
- Costing
- Mobile Engagement
- Customer Behaviour Reports
Great budget friendly email marketing platform
- Organises data well and allows for exports
- Great interface with drag and drop
- Tells you if something is wrong before proceeding, great flags
- Follow-ups- I feel there isn't always the option I want for logic
This gave us the ability to contact the customer segments that we needed on an as and when basis without a huge commitment in terms of time and expenditure, but also gave us the option to run more complex larger campaigns where needed.
We moved away from another product which was a much higher investment and commitment and we didn't have the business need for this level of continued engagement at that time. Mailchimp let us use it in a flexible way as the demands of the business changed over time.
- Great user Interface
- Excellent feature set and suggested solution set in a proactive way
- Import and export of data made hassle free and very visible
- Modular flexible pricing plan
- Easily segment campaigns and sectors of customer/prospects
- Strong Automation features
- Campaign Lists view could handle large volumes of Campaign display better
- The Structure of building templates and unsubscribe elements can be confusing
- Integrates with most other platforms
- Had advanced data entry fields for collection of additional information
- Easy-to-use drag-and-drop builder
- The drag-and-drop builder can be a bit basic - some of the customizations could be improved
- The free plan is used to send automated welcome emails, now this is not a feature unless you upgrade
- It's very similar to a lot of other email marketing systems out there - for the price you pay, it would be nice to see Mailchimp offer something more advanced
An effective marketing tool, especially for small businesses
- Creates audience segments using tags
- Easy to read reporting after each campaign is complete
- The email design interface is not the easiest to use
- I'd love to be able to see a preview in the same window where I am editing; maybe something you can click and it expands, but you don't have to leave the editor.
Great Product, Great Value!
- Easy to design emails
- Easy to manage users
- Easy to set up online forms to grow our email database
- Navigation around the admin interface is a little bit tricky, but once you learn it, you can navigate fairly easily.
Mailchimp - The perfect all-in-one marketing software
This is an essential tool to create and manage mailing lists and newsletters, as well as automate email campaigns and collect leads. After implementing this my business performance has increased rapidly.
- Fast mail delivery
- High mail delivery rate
- Very less mail delivery in Spam folder
- Easy to use
- MailChimp does not provide many customization options
- We cannot change the colour or font size of the email signatures
- MailChimp lacks automation features
- Need to do a lot of customization if I want the emails to look professional
Mailchimp does email better than just about anyone, but it needs to stop trying to do everything
We value Mailchimp's compliance with GDPR and CCPA, which is why we chose to use the tool. The privacy and security of our users' data is a top priority for us, and Mailchimp's respect for these regulations is a huge deal for us. However, we do not use many of the extra tools that Mailchimp offers because we have HubSpot for CRM. We don't want Mailchimp to keep building out competitive work, and HubSpot provides us with everything we need to manage our customer relationships effectively.
Overall, Mailchimp has been a valuable tool for us at NEON ID, helping us to maintain a strong relationship with our customers and brands while keeping their data secure and private.
- Parse mailing lists
- Keep on white lists for email
- Making it quick to send a mass email
- Stop trying to be a full marketing suite - this distracts from the core marketing automation
- More integrations with new AI tools
- The UI needs a refresh, it feels outdated and slow
Mailchimp as a CRM and a market platform is too much. I prefer an approach that links the best of the best apps together with integrations as opposed to building out every one of these apps into superapps that do all things.
Also, Mailchimp feels like it is nickel-and-diming us a lot now. Not a fan of that.
- Email Series that introduces a new subscriber to my products & services.
- An intuitive & user-friendly method to design your newsletter.
- A nice way for people who have a smaller subscriber base to run a newsletter service.
- In the free plan, one can only have one mailing list. It shouldn't matter as long as you don't exceed a certain total subscriber count.
- It isn't easy to change the content and email sequences of introductory email series.
- Integration and usability.
- Excellent marketing automation.
- Email templates are plentiful.
- Simple drag-and-drop editor.
- Excellent reporting and design.
- Archiving contacts is manual.
- Email data needs to be clarified and detailed.
- Its metrics are inaccurate, and it needs more automation.
Mailchimp - A good place to start
- Easy form building gets you up and running quickly.
- Segmentation of contacts allows for grouping of contacts for email blasts.
- Drag 'n drop email builders can create industry standard emails that look great.
- Embed codes for websites which can be easily copy and pasted onto websites for instant usage.
- Pricing structure could be adjusted. The jump from Free to Essentials may be overkill for some clients who don't need the extra send capacity, but want access to A/B testing, etc.
- Other lead generator / email capture software allow for better HTML / customization of emails campaigns.
Mailchimp is not ideal but it's the best available tool
- Bulk invites.
- Importing contacts.
- Handling bulk activities.
- Creating invite.
- User Interface.
- Creating repeating events.